Tiger Translate – the NZ-developed, internationally-acclaimed art and music mash-up – is heading back to Auckland in 2010, featuring international talent: Japan's DJKENTARO and Melbourne’s Muscles (Live).
Launched in New Zealand in 2005, the Tiger Translate concept fuses East and West, art and music. It has since gone global with similar events in New York, Copenhagen, Beijing, Bangkok and Berlin.
This year’s event takes place in a pop-up location featuring a maze of gallery spaces and stages spread over three floors – the Masonic Lodge & The Winchester on March 20.
Tiger Translate Auckland 2010 features the music of DJKENTARO (Japan), Muscles (Live) (Melbourne), The Naked & Famous, An Emerald City, The Drab Doo Riffs, A.D.A.M, Stinky Jim, The Turnaround Vs. The Hit It & Quit It Review, Homebrew, The North Shore Pony Club and Boomio Sound.
Top VJs Dub Module, The Analog Club, TommeeTelleeVision are also set to wash the venue in holographic and multi-media displays. DJ KENTARO will be bringing his own VJ.
One-off artworks and installations by local artists including Cut Collective and Fuman will be displayed in and around the historic building. Tiger is also inviting applications from creative types who would like to develop their own display for the night.
Anna Isaac, brand manager for Tiger Beer, says: “This is set to be the biggest and best Tiger Translate yet. We have a great musical line-up, across a range of genres, and the bigger scale and new location mean we can open our doors to 1,500 people - and create an event that harnesses top creative talent across artistic fields.
“Tiger Translate is always a highlight on the Auckland art and music calendar.
“It’s really cool that we have been able to include an art competition element in Translate ’10 as well. We know there is a wealth of talent out there. We want to see what awesome ideas people can come up with.”
Tiger is also putting its money where its mouth is: the best entry in the art competition will win a cash prize of $2,000.
Tiger Translate was initially developed in New Zealand with the objective of using visual art to interpret the merge of traditions, cultures and tastes from the Asian East with the European West.
Tiger Beer International liked the idea so much it has exported the concept to other markets around the world. Tiger Translate ‘10 is the fifth event of its kind held in Auckland. The first was at the Transmission Room in 2005 and the second at Britomart’s Pavilion in 2006, the third at a basement in Nuffield Street in 2007 and the fourth at Fu Bar and Zen in 2008.
The theme of this year’s Translate is ‘balance’, as balance forms a central part of Eastern philosophy.
Tickets for the event will be in hot demand. There are three ways to get your hands on tickets:
• Listen to George FM or 95bFM to be in to win
• Try your luck on the night at the door ($30)
• Be one of the first 500 people to register for tickets at www.tigerbeer.co.nz
For more information and further details about the art competition, visit: www.tigerbeer.co.nz
