Watch Nadia Reid's Video For New Single 'Hold It Up'

Now based half a world away in the UK, Port Chalmers luminary Nadia Reid shares the latest single and video from her upcoming fourth studio album Enter Now Brightness — a collection informed by her experiences of becoming a mother in the time since the release of 2020's Out of My Province. Directed by Sunbed and made with support from NZ On Air, Reid strolls along windswept Piha Beach on Tāmaki Makaurau's West Coast in her visually poetic clip for 'Hold It Up', singing of memory and emotional tenderness, accompanied along the way by the expressive movements of dancer Oli Mathiesen. Not long to go now before Enter Now Brightness launches on 7th February via Slow Time Records in Aotearoa and Chrysalis Records abroad, preorder the album HERE, and make a wish for a local leg of her EU / UK tour...

"I remember I wrote this in lockdown in our house we’d bought at the end of 2019 in a suburb of Dunedin. It was right on the hill, like a treehouse, on a very lovely, lush section… It's the idea that I can be kind to anyone now, tenderness towards the whole world, of being in love with the world. It's seeing humans, even people that I think I have nothing in common with, and thinking ‘You are somebody's precious baby.'"

'Hold It Up' is out today on major streaming platforms.